Village Candle expanding in Europe

Published: Mar. 22, 2018 at 3:53 PM EDT
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Village Candle, a Maine company, is celebrating a new deal that will bring its products to Europe.

The Wells-based company is partnering with Eimskip.

Village Candles can already be found in 32 countries and is now reaching out to the United Kingdom and northern Europe.

Jeanne Hulit of Village Candle said: "we've been a little more reactive in our international sales and now we're being much more proactive in terms of targeting the markets where we see the greatest opportunity and that's in Western Europe."

The company reports europeans prefer more floral scents, while Americans like desserts and foods.

Last year, candles were the third largest export out of the International Marine Terminal in Portland.