Maine Outdoor Brands hires full-time director

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PORTLAND, Maine (AP) - The Maine Outdoor Brands alliance has hired its first full-time executive director.

Jenny Kordick will be leading the nonprofit that aims to build on the state's reputation for hiking, biking and paddling to ignite the state's outdoor recreation economy. Kordick previously worked at The Wilderness Society and the National Wildlife Federation.

The alliance was created in 2017.

Its goal is to help grow the state's $8.2 billion outdoor industry by promoting the active lifestyle among the roughly 37 million tourists who visit Maine annually.

Alliance remembers range from large companies like L.L. Bean to niche companies like Good-to-GO that creates gourmet dehydrated meals.