Katahdin Motors in Millinocket celebrating 70 years

"We are here for them, for us it is a way of living."

Seventy years. That's how long Katahdin Motors in Millinocket has been providing Chevrolet and Cadillac vehicles to folks in Northern Maine and beyond.

The dealership has been owned by the Murphy family for generations.

"It's just to carry on the tradition of the family that's all."

Katahdin Motors is currently owned by F. John Murphy while his three sons all work there with him.

They are the largest Cadillac dealer in the state of Maine with their focus being making folks happy.

"You can't be in a small town and provide lousy service, cheat the people, and not be competitive and do it for seventy years in a town like Millinocket. You got to be fair and if you tell someone you are going to do it you need to do the best to make sure you do it.

They provide new and used vehicles with a wide selection of trucks, cars, and SUVs.

There is even some oldie but goodies kicking around to view that are owned by Murphy.

"That is actually a 1946 Chevrolet pickup that our grandfather sold brand new and now belongs to our father."

The brothers can recall hanging out at the dealership just as little kids and say they always knew they wanted to work with cars.

"I have wanted to be in the cars business since the second grade this is what I wanted to do."

They say locals have been buying vehicles off them for quite some time.

"Some of them for decades. Some of them watched my father grow up and most of them have watched us grow up and they know us and they know if we say we are going to do it we are going to do it."

"It's very important to us. It is very important to the community that we are here and provide a service. Without us, they would have to travel quite a distance to just get basic services."

Mike Murphy says there is one secret when it comes to keeping a business alive.

"Just keep on keeping on."