A tattoo shop in Augusta has teamed up with the Maine Breast Cancer Coalition to offer half-price tattoos.
But it's not just for any ink - it has to be pink - and in the shape of a ribbon.
The pink ribbon tattoos are designed to raise money for breast cancer support and awareness.
Photojournalist David Dane has the story.
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Among those getting tattoos Wednesday were the adult children of Mary Rapose, a 60-year-old Owls head who is undergoing breast cancer treatment.
One of her sons, 41-year-old John Conway of Windsor, got the pink ribbon on his leg to show support for his mother. Rapose's other son also got a tattoo Wednesday, and her daughter plans to get one this week.
The shop is offering tattoos of the pink ribbons - the universal breast cancer symbol - for $35, less than half the normal price of a tattoo.
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