Bangor -
The home of the Waterfront Concerts in Bangor has a new name, thanks to a local car dealership.
Darling's has bought the naming rights to what will now be called the Darling's Waterfront Pavilion.
The cost of the deal was not disclosed Monday.
Along with the new name will be a new location for the concert stage.
It's moving to a permanent space, a few hundred feet from the previous spot.
Darling's has been a sponsor of the Waterfront Concerts series for the last three years.
The name rights agreement is a four-year deal that could be expanded to 10 years.
President Jay Darling says, "We've been looking for a way to strengthen our relationship with Waterfront Concerts to help insure that music lovers in Bangor have a venue that they can be proud of for years to come."
Waterfront Concerts President Alex Gray says, "It really truly gives us an opportunity to A. be in a better position to go chase the flagship acts in the world but B. it gives us an opportunity to link up with another organization that just has an amazing marketing presence in Maine and New England as a whole."
It's estimated in the last three years, Waterfront Concerts have drawn more than 200,000 fans to Bangor and created a total economic impact of more than $30 million.
Waterfront Concerts has already named two big acts to start the season - Sting and Darius Rucker, the former lead singer for Hootie & The Blowfish.