Retailers are in business to make money. They use smart techniques to help us spend more. Here are some tips for you.

Displays- They are tempting you by setting up the item in a place where you will be the most likely to want to own the item. Not only that, since peer pressure impacts our spending decisions perhaps when others buy things you also will say, 'yes, please!'

Sales - Spending more to save is not really saving, right? Because you are spending more. So, if you spend more than you would have because you are getting a 10% discount if you spend $50, then pay sales tax, or shipping, you're spending more than just buying one or two things at $20. You are jumping to a particular range for a very insignificant deal. Think it through.

Flow- According to articles, most shoppers turn right in a store. So that's where the beautiful, tempting displays are set up, with the necessary items way in back on the left.

Little things - And speaking of clearance items way in the back of the store, sometimes the clearance area is always purposely left darker or messier than the rest of the wide-aisled, well-light store. It is allowed to be less inviting so you feel less enthusiastic about staying in the cheap spot. Other little things are the adorable chotchkies on end-caps and near the check-out register that lures you to spend just a little more on this perfect item!

Good company - If you shop with a buddy who helps you be wise, who tells you how you REALLY look in that shirt or coat, that is a good friend. Imagine shopping with a friend who is more encouraging of spending saying, 'But it's on sale. Buy it!' You can see that a wise choice is best in a shopping companion.

You are not exactly going to war when you shop. But you do have to be very alert. It's YOUR hard-earned money so you should guard it like a pickpocket is lurking!

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Marion Syversen, MBA
NorumbegaFinancial
207.862.2952
Marion@NorumbegaFinancial.com
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