Bangor -
It'll be a new place with a new attitude and a new name.
Friday, the City of Bangor announced that the new Bangor Auditorium will be called the Cross Insurance Center.
The 8,000 seat venue is expected to be open in the fall of 2013.
The agreement between Cross Insurance and the city is for 15 years.
Cross Insurance will pay $3 million to secure the naming rights for that period.
Naming Rights Announced for New Bangor Arena
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Local Organization Needs Help After Search Efforts
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Red Cross Explains How Mainers Can Help Oklahoma Tornado Victims
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LePage Vows To Veto Hospital Repayment-Medicaid Expansion Bill - $105 Million In Bonds Now In Jeopardy
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Gov. LePage Vetoes College Tobacco Ban
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Concealed Weapons Bill
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Elver Fishing New Regulations Decision Postponed
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Convicted Sex Offender from Charleston Going to Prison for 35 Years
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More Than 100 People Rally Against LePage Budget
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Business Breakfast in Bangor Focuses on Bonds
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Brewers Prepare to "Tap into Summer"
Breaking News from CBS
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Minn. park landslide leaves 1 child dead, 1 missing
Fire official said landslide swept over school children on a field trip, burying one to the waist and completely burying the other
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FBI: Arrest made in Wash. ricin letter scare
Grand jury indictment accuses Matthew Ryan Buquet of mailing a threatening communication to a U.S. district judge
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Over 50 injured following Ind. school buses crash
A school bus slammed into the back of another, setting off a chain-reaction crash involving four buses
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Victims of deadly Oklahoma tornado
24 people killed after deadly twister touches down in Moore, Oklahoma
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Video: 5/22: Residents return to tornado-ravaged neighborhoods; Undercover in a Bangladesh clothing factory
The sight of the damage caused by Monday's tornado was almost more than some survivors could bear; Also, Lois Lerner, the IRS manager at the heart of the political targeting scandal, delivered an opening statement Wednesday before a congressional committee, but she refused to take any lawmakers' questions; And, Many American clothes come from factories in Bangladesh, which has a history of workplace disasters.