WATERVILLE, Maine (WABI) - 50 brave men, women, and young adults are set to take a dive so kids can thrive in Central Maine.
Waterville Boys & Girls Club's 25th annual Polar Bear Dip kicks off Saturday morning in Sidney.
Every dollar raised goes to the Kid's Kitchen and Weekend Meals Backpack program at the Alfond Youth Center in Waterville.
The event is hosted by the three-day Maine Pond Hockey Classic tournament at Snow Pond Center for the Arts.
Over 65 teams will compete Friday night, Saturday and Sunday.
If you don't want to take the plunge into icy waters, you can still raise funds for the cause, sponsor a friend, and cheer on your crazier cohorts.
"We serve 50,000 meals and snacks every year to kids, over 200 kids in our after school program every day, and about 60% of those kids say that if they didn't get that meal, they wouldn't eat before going to bed. So it really helps kids go to bed without being hungry," said Crista Lavenson, Marketing & Communications for the Alfond Youth Center.
Prizes, including a 50-inch TV and jewelry, are up for grabs for those who raise the most money.
To register for the dip, or to make a donation, got to www.clubayc.org.