LEWISTON, Maine (AP) A Utah clothing company has filed a lawsuit against L.L. Bean, claiming their latest ad campaign is a trademark violation.
The Bangor Daily News reports the lawsuit was filed against L.L. Bean at its Lewiston location.
The Salt Lake City company says in a statement that it owns all rights for the "The Outsider."
It says L.L. bean's ad campaign, "Be an Outsider" infringes on its trademark.
An L.L. Bean spokeswoman says the company does not comment on pending litigation.